Creating Marketing Segments

You can create segments in the Segment page in the Marketing application.

Segments created in the Segment page are permanent and accessible from any scope.

For example, you can create a New York City segment, which targets all registered customers who are from New York, or an Age Group segment which would target all customers in a specific age group, regardless of where they are located.

MARKETING > SEGMENTS

Creating a segment

1.

Click the Segments section of the Marketing application.

2.

Click Add a Segment.

3.

Enter a Segment Display Name.

4.

Enter a Description.

5.

OPTIONAL: Activate the segment by selecting the check box.

6.

Click Create.

The Create a Segment dialog box closes and you are returned to the Segment List.

You are now ready to add conditions to your segment to specify which clients will be included within it. For additional information on this topic, see Adding Conditions to a Marketing Segment.

REFERENCES

•

Managing Marketing Segments

•

Understanding Marketing Segments

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Understanding Segment Condition Types